I know what it takes to build a successful company from launch to exit. I've done it, twice.
Now let me help you.
I work with passionate founders who are great at what they do but are drowning in the daily reality of running a business. Drawing on my experience building and exiting two successful companies, I help founders identify and strengthen the foundations required to run an effective business, whilst creating time and headspace for the other important aspects of life.
Does any of this sound familiar?
You started this business because you're good at what you do. But now, you feel like you’re juggling so many balls that there isn’t any time for the business to move forwards.
You're the first one in and the last one out. Decisions that should be made by your team keep landing on your desk. You know your KPIs should be clearer, your people processes tighter, your strategy better defined — but when exactly are you supposed to find time for all that? It can be overwhelming.
You can't justify a full-time CFO, HR Director or COO. But you still need that level of thinking. So right now, it's all coming from you. Maybe your business isn’t growing as quickly as you’d hoped. Maybe your family or social life is suffering. It doesn’t feel like your business is where it should be.
That's not a you problem. That's a stage-of-growth problem. And it's exactly what I work on.
Why work with me?
I've sat exactly where you're sitting — in the years before an exit, trying to build something that didn't depend entirely on me to keep running. I know what it costs to get that right, and what gets sacrificed when you don't.
For over 25 years I’ve been founding, building, scaling and exiting businesses. Two of these businesses — Hong Kong based Creature Comforts Veterinary Group and Vetopia Online Store, were acquired by separate multinationals. In 2024 I was named Women of Influence Entrepreneur of the Year.
Since the sale of my own businesses, I've worked with founders to improve profitability, build leadership teams, define values and culture, and create the clarity that lets them actually lead rather than just react.
That's the experience I bring to every conversation.
How I can help
Business Foundation Project
For founders who need to rebuild the foundations. We start with a clear-eyed look at where your business is now, identify what is holding it back, and build the structure, systems and clarity to move forward. Strategy, KPIs, team structure, values — whatever your business needs most.
Ongoing Business Advisory
Ongoing advisory at whatever cadence works for you — weekly, fortnightly or monthly. A dedicated space to think through what’s most pressing, with someone who knows your business and will give you a straight answer.
Developing Leaders
As your business grows, your team needs to grow with it — I work with the people you've identified as ready for more responsibility, so you can stay focused on what only you can do. A focused five-session coaching programme for team members who demonstrate leadership potential, or are already on their leadership journey.
Not sure where to start?
The Business Health Check is a free 15-minute diagnostic that gives you a clear picture of where your business is strong and where it needs attention — across seven key areas.
No obligation. Just clarity.
What founders say
"The results speak for themselves: over the past five months of working with Trilby, we have increased our revenue and profit by nearly 20%. This remarkable growth is a testament to her expertise and unwavering support. If you're looking for a business coach who can help you take your business to new levels, I have absolutely no hesitation in recommending Trilby."
Sharmeen Shroff, Founder, Central Minds Psychology Practice, Hong Kong